凯迪拉克4S店总经理周忠伟先生独家专访

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Entering the Cadillac showroom, the overall style is dominated by black, giving a luxurious feeling of dignity and elegance. With classic and modern background music, the Cadillac Technology and Art Center is eye-catching, reflecting Cadillac's long history, brand charm, unique design, and forward-looking high-tech. In addition, the friendly bar rest area provides customers with a comfortable and leisurely place to rest, allowing them to experience high-end enjoyment; There is also a VIP reception room to meet the privacy and dignity requirements of customers. Both the showroom design and various models demonstrate the brand charm of Cadillac itself! This time, Aika Automobile Network is very honored to invite Mr. Zhou Zhongwei, General Manager of Nanchang Business Department of Shanghai Greenland Automobile and General Manager of Jiangxi Greenland Mingkai, to accept our exclusive interview.

ECKA.com: Hello, President Zhou, would you please give us a brief introduction to the Cadillac brand and its brand philosophy? What do you think is the core competitiveness of the Cadillac brand and products?

President Zhou: "In today's fierce competition for product homogeneity, service differentiation has become the basis of competition." And Cadillac not only needs to do service differentiation, but also our products are different. Cadillac is translated as the most outstanding and prestigious thing of its kind. Cadillac - the most outstanding or prestigious car of its kind - Webster Dictionary, Third Edition, is the famous "Webster Dictionary" interpretation of "Cadillac.". If in the distant past, people used it to mean "the most outstanding and prestigious thing", then in such a complex contemporary era, it is constantly enriching its life as a brand that the world looks up to, and unchanged, it is still a synonym for dignity and prestige. Jiangxi Cadillac 4s Store relies not only on Cadillac's long-standing brand heritage, but also on perfect service, which is one of the foundations of our enterprise's development. Our core competitiveness of Cadillac is service, and our pursuit of high-quality service is tireless and striving for perfection. The company attaches great importance to customer satisfaction. In terms of improving service, we have a quite good platform, namely Anjixing. Its service is intelligent, just like hotel style service, which is people-to-person service. We have just launched the OnStar mobile app, which can be used when you download it from your phone. It can remotely control your car to automatically lock and unlock, it can check the condition of the car, and it can also make appointments. Now the United States has launched a Cadillac shield service plan, the Star Shield plan. We will add OnStar features to this foundation and enrich it.

Aika Automobile Network: As a high-end brand, the first reaction is that the price is high. What do you think of imported cars in the relatively civilian consumption of Nanchang automobile market? What is the root of its foothold?

President Zhou: As long as there are three points, the products are in place, the market is in place, and consumers are in place. First of all, the Cadillac sedan has had many unforgettable unique designs and technological innovations in its 100 year history, which have made it enduring in the high-end luxury car market. Over the past century, Cadillac has made significant breakthroughs in technology and craftsmanship, which has had a huge and far-reaching impact on the automotive industry. The products of the Cadillac automobile brand have undergone a hundred years of historical precipitation and can definitely withstand the test of the market. Secondly, the previous year, the share of luxury cars in the country was 5%, that is, only 5 out of 100 cars were luxury cars, while the proportion of luxury cars in Nanchang was even smaller. However, according to the statistics of the Vehicle Management Institute, the number of luxury cars in 2009 was about 3000, and in 2010 it increased to about 6000. This year, the number of luxury cars increased by about 10000. Therefore, the growth of the luxury car market is quite rapid, and the Nanchang luxury car market has entered an era of rapid development. Finally, the loyalty of Cadillac consumers in Jiangxi is very high, which is also closely related to the high-quality service I mentioned earlier. We not only sell vehicles, but also make the follow-up service of vehicles more detailed and considerate. As long as the car owner has used Cadillac, when choosing to change cars, the first choice is still Cadillac.

Aika Automobile Network: A film marketing cooperation platform created by Cadillac and China Film Group, such as Wu Yanzu, the male star we invited for the first film "On the Touch". The story takes place on urban roads, with the protagonist being Sewei SLS and the female star Mo Wenwei invited for the second film "Highway 66". The story takes place on intercity highways in the United States, with the protagonist changed to SRX to meet the needs of more fans who like Cadillac brand cars, Shanghai GM is also limited to releasing 660 SRX commemorative models in China. Since Ms. Mo Wenwei spoke for SRX and co starred in the micro film "Highway 66 Loyal to Freedom" 2. Chinese consumers have gained a new understanding of the U.S. Highway 66 and a more intuitive feeling for the Cadillac brand. "If you want to know what freedom is, drive the Cadillac onto Highway 66!" The third film, "Intimate Enemy," directed and starred by Xu Jinglei, will also be released soon, What promotional activities will our Jiangxi Cadillac 4s store have based on this movie?

President Zhou: From "Godfather" and "Driving for Miss Daisy" to "Hacker Empire II" and "Escaping from Clone Island", Cadillac's image on the screen has taken root with a series of classic films. Off screen, Cadillac is also the perfect choice for Hollywood movie stars, with Marilyn Monroe, Elizabeth Taylor, Al Pacino, and other movie legends being loyal supporters of Cadillac. In addition, Cadillac also fully supports film festivals around the world. This year, Cadillac has conducted in-depth cooperation with the Colorado Weir International Film Festival, the American Black Film Festival (ABFF), and the Toronto International Film Festival (TIFF) to provide respected seats for various celebrities like Gabin. During the movie's release, Jiangxi Cadillac Green Field Automotive Service Group will also cooperate with Shanghai GM Cadillac to assist in the film "Intimate Enemy" and make corresponding promotional plans.

ECKA.com: Currently, many consumers are more concerned about the service after purchasing a car. What do you think are the characteristics of your store's maintenance and after-sales service?

President Zhou: Sometimes after buying a car in a prefecture level city, car owners need to drive thousands of kilometers to Nanchang for maintenance. For car owners, the time and money costs are too high. Based on this situation, we are currently considering a boutique plan. It is expected that two boutiques will be established in the prefecture level city next year. What is a boutique? It is a small mini 4-second store with an area of 500-600 square meters. In the boutique, in addition to providing car showrooms for customers to choose and purchase, it also provides a series of after-sales repair and maintenance services. This way, it provides more, faster and more convenient services for car owners in prefecture-level cities.

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