访张福志总 二代大狗重视用户共创轻改，露营不能少

2月27日，在哈弗第二代大狗（参数|询价）发布前，动视受邀参加了该产品的论坛，并对哈弗品牌营销副总经理张富智进行了专访。作为哈弗产品线中越野属性突出的城市SUV，大狗系列本身就有着新颖独特的定位，而这一新一代产品也加入了新能源车型。因此，在后续的游戏性方面，哈弗第二代大狗自然可以玩出“新花样”。

1.轻改正式上线，用户粘性更强，是传统硬派越野车重要的汽车后市场活动。与城市SUV相比，轻型越野车的越野底盘更强，因此也可以进行相应的轻度改装，如越野轮胎升级和轻微增加。哈弗官方可以基于第二代大狗轻型越野车的定位，将官方转型业务纳入自己的售后体系。毕竟，在产品方面，哈弗的第二代大狗在前造型灯挡区域做了许多预留接口，还有其他区域可以进行细微的改动。这是吸引潜在用户通过轻型越野车开始正式转型业务的一个很好的手段。

此外，哈弗的第二代大狗还有一个新能源版本，改装的技术要求与燃油动力汽车时代不在一个水平上。在进行民用改装时，可能存在技术披露不明确和对技术缺乏了解的问题，例如增加1.5英寸是否会对配备高压驱动系统的车辆产生影响。改装店不能向你保证。因此，插上大狗主二代去路边店改装显然是不现实的。如果官方进行新能源轻型越野的改装，从技术上讲，官方更专业，也加强了越野属性标签和用户凝聚力。正式推出改装业务可以提高改装后的安全性，加强新能源汽车、越野汽车和后续改装之间的联系。这对于增强用户粘性、提升品牌影响力都有很好的效果。

2.继续书写大狗传奇，成为大车友圈，追随露营潮流，让大狗二代离大家更近

哈弗大狗近两年的客户数量已经超过23万，积累了庞大的客户体系。第二代哈弗大狗继承了哈弗大犬系列良好的产品形象，具有一定的越野能力。因此，在用户操作和定制路线方面，有更多有针对性的游戏方法。

专注于打造骑手社区，将骑手与越野车联合起来，打磨大狗IP：越野车具有相对垂直的功能，更容易形成固定的圈子。因此，我们可以参考哈弗H9（参数|询价）创建“红9”、“翔9”等社区的成功经验，以哈弗二代大狗为基础形成一系列组织。通过这种方式，不同行业的用户可以走到一起，交流他们的共同兴趣。

作为一款3/4比例的轻型越野车，第二代大狗也适合组建类似的社区。例如，由Harpoon成立的官方“Harpoon Bang”已经在全国范围内形成了一个特别著名的汽车俱乐部。在“Harpoon Bang”用户系统的基础上，二代大狗可以有“应援好友”参与，可以通过社区独立开展一些活动，如公益跑山、长途自驾、户外摄影等，还可以让“应援团长”或“群主”定期配置二代大犬功能等。这样，它将更能拉近骑手之间的距离，增强品牌凝聚力和吸引力。……

笔记

拼音 双语对照Img alt="Haval, Haval Second Generation Big Dog, Haval H9, Haval Big Dog, Superior" src="/eimg/jndp/img/20230315124953706803/6. jpg"/>

Plug in the second generation big dog can discharge electricity outside, get closer to camping, and go deeper into life: It's now entering spring, and the weather is getting warmer, making it very suitable for outdoor camping. The second generation big dogs of Kecheng, Keye, and Kedian can launch some camping peripheral products, such as household appliances, camping lights, and electrical camping equipment. Because fireworks are strictly prohibited in many fields, it may be more suitable to use electric baking pans, electric ovens, coffee machines, etc. in the future. In this way, it brings the light off-road and 3/4 scale closer to the target user group, making it more comfortable for car enthusiasts to camp in the spring.

3. What are the highlights of the new generation of Haval II dogs?

As a replacement model, Haval's second generation big dog product strength has been upgraded again: in terms of off-road trafficability, the approach angle of the second generation big dog is 24 degrees, the departure angle is 30 degrees, and the longitudinal passing angle is 19 degrees. It is equipped with steep slope descent, which can easily cope with various complex road conditions;

In terms of performance, the second generation large dog plug-in version is equipped with the world's first 2-gear DHT power architecture and DHT multi-mode intelligent switching hybrid powertrain. The dedicated 1.5T turbocharged engine for hybrid operation+2-gear DHT assembly has a total power ratio of 240 kW and a total torque of 530 N · m. It can bring a smooth driving experience regardless of urban, high-speed, outdoor and other scenarios, and also has excellent fuel economy, balancing power and fuel consumption.

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In terms of riding, the long wheelbase of the second generation big dog, 2810mm, brings outstanding rear seating space. The superior suspension support composed of the front McPherson and the rear multi link makes driving comfort far superior to traditional off-road vehicles.

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4. In a nutshell. Here are two suggestions for wanting to be both good and popular - the hardware level of the Haval II Big Dog is already very high, including but not limited to its stronger off-road capability compared to urban SUVs, and the advanced lemon DHT-PHEV plug-in hybrid system. Good products are important, but how to play well outside of the product and achieve a good reputation? We have put forward several suggestions for Haval. One is the official light modification next time. The other is to tell a good story about big dogs, build a big car circle, follow the camping trend, and let the second generation of big dogs closer to everyone to enhance their affinity. I believe that as a 3/4 scale light off-road vehicle with excellent product strength and good marketing, it will definitely become a hot spot in the new energy light off-road vehicle market segment.

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